Social media has been on the rise for a while now and only growing faster, many people have at least one social media account whether its Facebook, Instagram or Twitter and some even have multiple to use in different situations. Social media is not only a way to connect with your customer base but also build a rapport, strengthen your brand, and reach new clients as well.
Today, we will break down the benefits of social media and how to use it to its fullest potential. Medical Marketing Solutions is a medical SEO company serving Florida here to guide and help you through the whole process providing social media marketing for doctors Florida.
Social Media Has Been Changing Business and Healthcare
Social media has helped health care become more interactive and transparent than ever before, now more and more people are making decisions based on social media presence, activity, and community involvement and even reaching out to clinics and doctors through social media to have a conversation before coming into the clinic. You can use social media to build your brand and image like never before, showing potential clients your story and building that trust.
Social Media is Stronger Today Than Ever and Only Going Up
It’s no secret that social media is one of the most used platforms in recent years and that many people spend hours each day dedicated to it. The average American spends approximately 3 hours on their cellphone each day and more than half of the population worldwide uses the internet daily. What might be surprising is that almost 80% of searches across the board, not just on google, are for small businesses and health care is in the top 3 most common search categories.
Clients can already talk about your practice on social media without you there but having that presence lets people connect (tag or @ you in their posts) and be your own personal marketing indirectly. Having a social media presence lets you join in and create a great client relationship with minimal effort by doing things as simple as replying to a post and saying “thank you!”.
Reputation Online Can Be as Important as Offline
We understand as a medical proactive its harder to build a reputation and positive reviews fast. An ice cream shop can have clients satisfied right knowing if a flavour is good the instant they taste it, but for many medical treatments clients seeing the results can take weeks and multiple treatments. More and more people are paying attention to online reviews and reputation to gauge where they go.
Social media can be there to not only build your reputation and maintain it but to also defend it. Whether or not something went wrong on your end, one angry customer that had a bad day and decides to take it out on you can be very impactful to people’s interpretation of your business if they only hear a one-sided version of the story. These posts can be the first thing people see when first looking into your practice and lead them to a misinformed opinion, so a professional clear explanation or reply can really be the one thing to flip their perspective.
Social Media Looking Like A Bit Too Much To Handle?
Don’t stress, Medical Marketing Solutions can take some of the weight off your shoulders and help with all your social media worries. We understand that running your practice is already work enough and running a social media platform can just be too much to take on, we can handle building your social media presence, maintain it and keeping active, and more!
Call us at 1-888-292-1147 to get started on an SEO plan that sets you up for success.