The internet is a great platform for businesses to use to get information about products or services in the eyes of their consumers. There is one caveat, however: if you don’t rank in the Top 10 search results on Google, you may as well be considered invisible.

There is a good reason or this occurrence. The fact of the matter is that many users do not go past the first page when looking at their search results, so those that make it to the first page are considered supreme.

It may seem difficult to get in the top results on search engines, but you can achieve your goal by playing it smart and using some key techniques along the way. You will have to build a solid foundation first, though, and ensure that you fully understand the basics of increasing your ranking to a top spot on the first page of google search results.

Let’s explore some of the best SEO practices for medical websites that you should follow in 2021.

Align Content & User Intent

User intent can also be called search intent and is defined as the purpose behind each query entered into search engines by a target audience. To rank higher, it is necessary to possess an understanding of how Google works. Pages that are presented on the first page have been put to the test by Google and pass with flying colours.

Types of search intent include informational, navigational, commercial, and transactional. Searches, where the user looks for specific information, are informational, navigational searches are done whenever a user is looking for an app or website, commercial search intent involves looking for specific products to make a decision, and transactional searches are when users are set on buying an item.

Knowing the search intent of users allows you to create relevant content for your website and attract more readers while also optimizing your site to Google standards.

Use Meta Descriptions & Title Tags

The title tag of your website is a headline that is clickable when it appears in search results. These are one of the ways you give users information before they click on your website, letting them know that your site is relevant to their search. Title tags are often under 60 characters and can be a useful tool when used properly. Some tips for creating title tags include:

  • Including keywords
  • Making sure the title aligns with search intent
  • Watch for duplicate tags
  • Don’t keyword stuff
  • Be descriptive yet clear and concise
  • Meta descriptions are just as important as your title tag. A meta description is a small summary of your web page that is displayed just underneath the title tag. Meta descriptions don’t affect your rank, but they can be a good way to increase clicks. Meta descriptions give general information and interest users, acting as a convincing pitch. Tips for writing meta descriptions that get results include:

  • Make descriptions for each page unique
  • Call users to action
  • Match the search intent
  • Summarise content accurately
  • Optimise Images

    Images are a big part of the user experience on your website and can make a large difference in the impact of your site. Images should be high quality and optimised so that they boost your organic traffic as well as overall SEO. Optimising images can include performing various tasks, such as:

  • Changing the file format
  • Compressing images
  • Providing alt text
  • Implement the lazy loading
  • Enhance Page Loading Speeds

    The loading speed of your page can determine your ranking as well as how often users visit your site and how long they stay on it. If a website takes too long to load, users will get frustrated and your SEO ranking will drop.

    There are numerous tools available to help optimise load speed, each with their capabilities. You can also get in touch with SEO experts to get more detail on how you can further optimise your web page.

    Your SEO ranking will rise dramatically by implementing these four critical strategies. By doing so, you can ensure that your website gets more traffic and reaches more users, getting one step closer to being in the top Google results and reaching the number one spot.